FLEXLINEFITNESS / DEALER PARTNERSBecome a dealer

A FRESH REASON TO VISIT YOUR SHOWROOM

Give customers
something
different to try.

Cable training with resistance controls right in the handles. A distinctive experience for your customers. A compelling new line for your business.

Dealer pricing starts at 40% off MSRP. Compressor included with every system.

Resistance adjusted at the handle0–130 lb per handle40% / 50% / 60% dealer programs

01 / EASY TO TRY. DIFFERENT TO EXPERIENCE.

Don’t explain a mechanism.
Let them feel the difference.

Flexline uses compressed air instead of a weight stack. The customer’s experience is simple: pull the cable and change resistance from the handle, without walking back to a stack.

Rendering of a customer training with Flexline; demonstration footage coming soon
DEMONSTRATION VIDEO · COMING SOON

See the buttons.
Feel the change.

Handle-control footage will appear here.

YOUR SHOWROOM DEMONSTRATION

01

Start with a pull.

Begin with light resistance and a familiar cable exercise.

02

Press PLUS.

Increase resistance from the handle. Keep the customer’s attention on how the movement feels.

03

Press MINUS.

Reduce the load as the set gets harder. Show how quickly the customer can make an adjustment.

Core resistance control does not require an app. Workout tracking is optional. Use appropriate technique and follow product instructions.

02 / A REASON TO START A CONVERSATION

A fresh story for your floor.
A useful difference for theirs.

The opportunity is more than another cable machine. Give customers something to try, talk about, and picture in their own training space.

THE HOME-GYM CUSTOMER

Familiar movements.
A different experience.

Cable exercises with resistance control in the hands. A slim mounted system gives you a starting point for a conversation about the customer’s room and routine.

THE TRAINER OR STUDIO

Change the load.
Keep the session moving.

Demonstrate quick adjustments during a set. Dual systems offer four handles for transitions between exercises, with two handles used at a time.

YOUR SALES TEAM

A demonstration
worth inviting people to.

Use the handle controls as the centerpiece of showroom appointments and product education. Your local expertise turns an interesting feature into a customer-specific recommendation.

A differentiated product creates a new selling conversation. Sales volume, customer demand, and lead generation are not guaranteed.

03 / MAKE THE NUMBERS WORK

Distinctive on the floor.
Compelling on the price sheet.

Here is what one Dual Floor system looks like in each program. Choose the commitment that fits your business, not just the largest discount.

DUAL FLOOR SYSTEM$8,095 MSRP

Two posts, overhead pull-up assembly, and compressor.
Illustrations below assume a sale at full MSRP.

Dealer Direct

40% off MSRP

Start one system at a time.

Your merchandise cost
$4,857
Retail less merchandise cost
$3,238

One-system starting order. Ship to your customer or your location once inventory is available.

Container Partner

60% off MSRP

Plan a larger market commitment.

Your merchandise cost
$3,238
Retail less merchandise cost
$4,857

Approved assortment of at least $887,230 merchandise MSRP ($354,892 dealer value). 100% merchandise prepayment. Mix and availability require written approval.

Three programs, at a glance.

Choose by order size, inventory commitment, and how you want to fulfill sales.

Dealer program comparison · USD
CompareDealer DirectVolume DealerContainer Partner
Best fitSell without stockingStock and demonstrateCommit to a container
System discount40% off MSRP50% off MSRP60% off MSRP
Accessory discount40% off MSRP40% off MSRP60% off MSRP
Minimum order1 complete system$40,475 dealer value¹$354,892 dealer value²
Product mixChoose your systemAny complete-system mix¹Approved assortment²
DeliveryDirect to your customerOne dealer locationOne dealer location
Inventory & fulfillmentFlexline ships each orderYou store and fulfillYou store and fulfill
Demo commitmentOptional; buy at 40% offKeep 1 demo for 180 daysAgreed in writing
Prelaunch payment20% deposit / 80% before shipping20% deposit / 80% before shipping100% merchandise prepayment
Freight & handlingActual freight + $10/boxActual freight + $10/boxActual freight + $10/box
WarrantySame coverageSame coverageSame coverage
Planned marketing & leadsEligible; not guaranteedEligible; not guaranteedEligible; not guaranteed
Territory exclusivityNot includedNot includedNot included

¹ Minimum $80,950 complete-system MSRP, equivalent to 10 Dual Floor systems. Accessories do not count toward qualification. The demo may count toward the order.
² Planned container mix or approved assortment of at least $887,230 merchandise MSRP. Availability and mix require written approval.

Merchandise minimums exclude freight, handling, tax, and installation. In-stock orders are paid before dispatch. Pricing qualifies per order; final agreement and accepted quote govern.

What’s left after the sale?

These figures are the merchandise spread, not take-home profit. Subtract freight, handling, payment fees, installation, sales expense, service costs, and any retail discount. Dual Floor ships in four boxes with $40 handling per system, plus actual freight. Final pricing and charges are confirmed in writing.

A PRODUCT YOU SELL. A RELATIONSHIP YOU CAN ASSESS.

Know what stands
behind your sale.

Before adding a manufacturer, you need answers about support, delivery, and your role. Here is the launch framework and what still needs to be agreed.

WARRANTY FRAMEWORK

Coverage you can explain.

  • 5 years: structural defects
  • 2 years: functional components
  • 90 days: cosmetic manufacturing defects
  • 1 year: approved repair labor

Applies to home use and validated commercial applications. Final written warranty governs coverage. Standard domestic shipping for covered replacements and required returns is paid by Flexline.

INSTALLATION & SERVICE

Plan the whole experience.

Floor and wall systems need a suitable mounting structure, exercise clearance, compressor placement, power, and an air-line route. Confirm the installation requirements before quoting a customer.

Discuss troubleshooting, service responsibilities, and replacement-parts arrangements during onboarding.

support@flexlinefitness.com
PLANNED DEALER SUPPORT

Build the story together.

Planned resources include approved product imagery, demonstration and training videos, sales education, and installation guidance.

Flexline plans consumer marketing and routing suitable local inquiries to dealers. Resource availability, timing, and lead handling will be confirmed during onboarding. No guaranteed lead volume or automatic territory exclusivity.

LAUNCH TIMING

Explore the fit now.
Commit with the details clear.

Target warehouse availability is February 28, 2027. Inventory is not available yet. The planned first shipment supports approximately 100 complete systems, with models drawing from shared components and compressors.

This is a planning target, not a guaranteed delivery date. Final assortment, allocation, payment terms, and shipping estimates belong in your written order.

  1. 01

    Introduce your business

    Share your market, customers, and interest. No payment or purchase commitment.

  2. 02

    Review the product and program

    Discuss a demonstration, model fit, installation, pricing, and support.

  3. 03

    Agree before you order

    Complete dealer review and the agreement. Confirm availability and commercial terms in writing.

04 / FIND YOUR CUSTOMER’S FIT

One experience.
Four ways to install it.

Start with the customer’s space: single or dual post, floor or wall mounted. Every complete system includes its own compressor.

01Flexline Single Floor Model render
Floor mountedCompressor included

Single Floor

A focused cable-training station for personal training spaces and premium home gyms.

MSRP $4,495

What’s included

POSTA + COMP

COMP = compressor. SPULL includes the pull-up bar, two wall brackets, and mounting fasteners. BAR is optional.

Compare dealer costs
02Flexline Single Wall Model render
Wall mountedCompressor included

Single Wall

Single-post cable training with a pull-up attachment in a wall-mounted configuration.

MSRP $4,895

What’s included

POSTA + SPULL + COMP

COMP = compressor. SPULL includes the pull-up bar, two wall brackets, and mounting fasteners. BAR is optional.

Compare dealer costs
03Flexline Dual Floor Model render
Floor mountedCompressor included

Dual Floor

A dual-post configuration with four handles and an overhead pull-up assembly for versatile cable training.

MSRP $8,095

What’s included

POSTA + POSTB + DPULL + COMP

COMP = compressor. SPULL includes the pull-up bar, two wall brackets, and mounting fasteners. BAR is optional.

Compare dealer costs
04Flexline Dual Wall Model render
Wall mountedCompressor included

Dual Wall

Dual-post cable training with the wall-mount assembly for a dedicated training zone.

MSRP $9,595

What’s included

POSTA + POSTB + DPULL + WALL + COMP

COMP = compressor. SPULL includes the pull-up bar, two wall brackets, and mounting fasteners. BAR is optional.

Compare dealer costs

Product renderings. Compressors are included but not pictured. Final specifications and installation requirements are confirmed with your order.

05 / BEFORE YOU COMMIT

Good questions.
Straight answers.

Review the practical details, then talk with us about your market.

Read full program terms
Who handles warranty, returns, and service?

Our approved launch framework provides five years for structural defects, two years for functional components including electronics, handles, compressor and cables, 90 days for cosmetic manufacturing defects, and one year of approved repair labor. It applies equally across dealer programs for home use and validated commercial applications. Flexline pays standard domestic shipping for covered replacements and required returns, without a handling fee. Coverage starts at end-customer delivery; demos start at first dealer use. See the dealer program for details. Final written warranty and service arrangements must be completed before orders.

What does installation require?

These are mounted systems, not freestanding equipment. Our preferred floor-mounted installation uses four concrete screw anchors per post in suitable concrete. Wall options require a suitable supporting structure. Plan compressor placement, an air-line route, and electrical power. Typical placement about 20 inches off a wall is not the total exercise clearance. Follow the installation instructions and confirm dimensions, structural suitability, and electrical requirements before installing.

How loud is the compressor? Can systems share one?

Final acoustic measurements, duty cycle, and multi-system capacity are not yet published here. Each listed bundle includes its own compressor. Discuss room layout and expected use with us before specifying a shared-air installation.

Will Flexline also sell directly?

FlexlineFitness.com is intended to educate buyers and create demand as well as support our direct channel. Our proposed approach is consistent advertised positioning and routing appropriate local opportunities to dealers. Lead ownership and direct-sale handling will be defined in the dealer agreement.

Do I receive an exclusive territory?

Joining does not automatically grant exclusivity. Any protected territory or registered opportunity requires separate written approval, defined responsibilities, and performance expectations.

Is inventory available now?

Not yet. Target warehouse availability is February 28, 2027. This is an estimate, not a promised ship or delivery date. Each accepted order will have its own confirmed shipping estimate. Apply now to discuss the launch opportunity and your intended opening order.

How limited is the first shipment?

The planned container holds roughly 100 Dual Floor systems and 100 compressors, plus 100 optional BAR accessories, 50 additional handles, 20 WALL conversion kits, and 20 single-wall conversion kits. All models draw from shared inventory. Single systems use POSTA units that would otherwise form Dual Floor systems, and all complete systems require a compressor. The plan is not 100 units of each model, and these figures do not represent remaining stock.

Does applying reserve stock or require a deposit?

No. This is a nonbinding dealer preregistration. We do not collect payment here. Any order, deposit, allocation, cancellation terms, and delivery estimate must be separately agreed in writing. First-shipment availability depends on the final inventory mix and confirmed allocations.

Who is the dealer program for?

Specialty fitness retailers, commercial equipment dealers, premium home-gym designers, and qualified installation partners. We look for a clear customer base, demonstration capability, and a practical installation and after-sales support plan.

What are the dealer margins and prices?

Our three proposed programs are 40% off for drop ship orders; 50% off complete systems on orders equivalent to ten Dual Floor systems ($80,950 complete-system MSRP); and 60% off the planned container mix or an approved equivalent-value assortment ($887,230 merchandise MSRP). Freight, $10-per-box handling, installation, service, and operating costs are additional. This is not a profit guarantee. View the Dealer Pricing page for model-level pricing and standard terms without an application. Final launch pricing is subject to confirmation.

How will Flexline help generate leads?

We intend to promote the product on FlexlineFitness.com through paid advertising, product education, and training content. Our planned lead-routing process connects suitable inquiries with participating dealers based on location, capabilities, and responsiveness. Timing, spend, lead volume, and conversion are not guaranteed.

Is there a minimum opening order or demo requirement?

Dealer Direct has no inventory minimum. Volume Dealer pricing requires $80,950 in complete-system MSRP, equivalent to ten Dual Floor systems. Container Partner pricing requires the planned mix or an approved equivalent-value assortment of at least $887,230 merchandise MSRP. Standard pricing and terms are available on the Dealer Pricing page without signing in; final commitments are documented in writing. An inquiry does not place an order or obligate you to buy.

What is included with each system?

All four configurations include a compressor. The model cards list the component bundles. SPULL includes the pull-up bar, two wall brackets, and mounting fasteners in one box. It is included with Single Wall and is also available separately. BAR is a separate accessory and is not included in any of the four standard bundles. Compressors are not shown in the model-card renders.

How is resistance adjusted?

Each handle has PLUS and MINUS buttons and a resistance range of 0–130 lbs. Adjust during a rep or between reps, including reducing the load as fatigue sets in. Dual systems provide four handles. Ask for the approved specification sheet for adjustment resolution, cable travel, dimensions, and load ratings for your configuration.

Can customers train without the app?

Yes. Workout tracking is optional and can be turned off. Users control resistance directly from the handles. For customers who want the digital experience, the system captures weight, reps, power, and work, with app-based workouts and performance tracking. Ask about supported devices and app availability for your launch order.

Can the handles control resistance when detached?

Yes. A detached wireless handle acts as a remote, useful with ankle attachments or single-arm exercises. Each handle uses two AAA batteries, with stated life up to three years depending on usage. The optional BAR accessory also has built-in resistance buttons.

Does the compressor need routine attention?

The custom compressor includes automatic draining and powers down after inactivity to simplify daily use. Follow the supplied inspection and maintenance instructions. Confirm acoustic measurements, operating requirements, and service details when planning the installation.

What training and marketing resources are planned?

Planned support includes product demonstrations, exercise videos, approved imagery, sales education, and installation and troubleshooting resources. Availability will be confirmed during onboarding. Approved demo footage will be shared when ready.

Can you ship directly to my customer?

Once launch inventory is available, shipments will originate from our Simi Valley, California warehouse and can go to your customer or your warehouse. The complete Dual Floor system ships in four boxes: POSTA, POSTB, DPULL, and COMP. Buyer pays actual freight plus $10 per shipping box ($40 per complete Dual Floor system), without dealer discount. Extra accessory shipping boxes add $10 each. This does not mean surcharge-free shipping: carrier handling, dimensional, and other fees may apply. Confirm the final packing list, shipping and handling charges, availability, payment terms, and delivery window on your written quote.

Can I sell online or through marketplaces?

Tell us which channels you use. Website sales, marketplace permissions, brand assets, and any advertising guidelines are reviewed as part of dealer approval. Approval for one channel does not automatically authorize every marketplace.

What happens after I apply?

Sign in to the Dealer Account page using the same business email from your application. We review your business, market, demo capability, and intended models and quantities, then coordinate the dealer agreement. No separate account-access request is required. Once the agreement and approval are complete, your dealer account activates automatically. An application is not a purchase order or inventory reservation.

06 / LET’S TALK ABOUT YOUR MARKET

A new line.
A clear next step.

Tell us about your business. We’ll review the fit, discuss a demonstration and opening-order options, and work through the details before you commit. No payment is collected here.

  • Launch pricing and model availability
  • Program fit and market coverage
  • Demo plans and first-shipment quantities

Become a dealer

Start your dealer application. Not sure about quantities yet? Leave us a note and we’ll discuss the options.

Your contact and business details are stored for dealer review and follow-up. Do not include financial documents or sensitive personal information. Submitting this form does not subscribe you to promotional email or SMS.